Jurgen Appelo
Hi! Welcome to my website.
As an author, speaker, and entrepreneur, I travel the world to share inspiring stories about people and organizations.
Glitches of Gods
Something nudged Julien’s lower leg.
“Well, hello there, little one.”
A sleek, dark cat with eerie blue eyes looked
up at him.
“No, you’re not getting my food.”
The cat turned around and stood there, regarding him with a penetrating stare.
“What do you want—a new owner?” Julien asked. “No, wait—you’re a cat. It’s you that owns people, right?”
There was no time to wait for the cat’s response. A piercing screech from overhead assaulted Julien’s ears, and mere moments later, less than a stone’s throw away from where he sat, the grass erupted, and a shock wave rattled the trees when a flyer crash-landed into the ground.
"All problems disappear if you just wait long enough."
The Maverick Mapmaker
View all-
The Business Model Canvas Graveyard
Artificial intelligence is delivering the killing blow to an already oversaturated market of knockoffs and copycats.
The Business Model Canvas Graveyard
Artificial intelligence is delivering the killing blow to an already oversaturated market of knockoffs and copycats.
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A Map for Agentic Transformation
Real agentic transformation requires navigating complex organizational tensions and contradictions that no simple ladder can capture.
A Map for Agentic Transformation
Real agentic transformation requires navigating complex organizational tensions and contradictions that no simple ladder can capture.
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The Agentic Organization
Humans are the bottleneck. Agentic organizations separate AI workflows from human processes, like ring roads that bypass city centers. Dual-lane processes should prevent intellectual traffic jams.
The Agentic Organization
Humans are the bottleneck. Agentic organizations separate AI workflows from human processes, like ring roads that bypass city centers. Dual-lane processes should prevent intellectual traffic jams.






